RTT (Run to Target)

Some friend groups have a group chat. Others have a language.

Inspired by Gen Z's love of turning everything into an acronym, we created RTT (Run to Target)—a social shorthand for those spontaneous trips that somehow turn into an entire afternoon.

The series featured a recurring cast of real college creators with established social audiences, whose authentic dynamic made them the recognizable faces of Target throughout the Back to College season.

Client

Target

Credits

GCD: Caroline Thomas
CD: Hera Yeung
ACD: Sam Canvin
Art Director: Kendelle Cragun
Director: Sunny 16
Producer: Sloan Schroeder